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A complete marketing package for koi businesses both online and on paper.
Call us now on 01202 747724. If you would like us to call you please click here.
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Since its launch in 1995, Koi Carp has maintained its position as a market leader. Respected around the world as the original professional magazine for koi keepers, we have gon from strength to strength.
Koi Carp gives our loyal readership up to the minute news, breeder profiles, a comprehensive directory, informative and entertaining articles from the beginner to the koi expert. Combined with the highest quality of photography, editorial and reproduction, this makes Koi Carp the best vehicle to promote your koi business.
Koi Carp magazine is published every month throughout the year and is distributed across the UK through all major newsagent chains, including WHSmith, specialist retailers and via subscription. Koi Carp is proactively promoted in a constant effort to increase distribution and attract new people to this wonderful hobby.
Koi Carp also has a worldwide distribution with magazines sold in 32 different countries; notably USA, Canada, South Africa, Belgium, Germany amongst others.
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Over 6,346 unique users visit each month
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Over 1.5 million page views each month
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4,781 members signed up for email notification when new koi listed
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Up to 120 new members signing up each week
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1,964 readers completed our survey between 1st June 2008 and 5th Jan 2009. It is clear our readers are better paced to continue enjoying their hobby, with higher disposable incomes, with a real passion and enthusiasm for nishikigoi.
- High earners, with 73% earning over £34,000 per year, and 35% well over £45,000
- In careers, with 72% doing professional office work
- 68% are prepared to travel over a 150 miles to find the right koi for their collection, a further 18% are saving for trip to visit Japan.
- Big spenders, with 64% spending over £4,500 on their hobby last year, and 14% spending over £12,000
- Unique audience, since 82% do not read any other fish keeping magazine
- Avid readers, with 62% keep back issues for future reference
- 76% own an aquarium
- 88% of readers said that Koi Carp magazine influences it's decisions
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Artwork |
On Sale Date |
| Jan |
13/11/09 |
01/12/09 |
| Feb |
11/12/09 |
05/01/10 |
| March |
11/12/09 |
02/02/10 |
| April |
05/02/10 |
01/03/10 |
| May |
09/03/10 |
29/03/10 |
| June |
07/04/10 |
28/04/10 |
| July |
05/05/10 |
28/05/10 |
| August |
08/06/10 |
29/06/10 |
| Sept |
07/07/10 |
28/07/10 |
| Oct |
06/08/10 |
27/08/10 |
| Nov |
08/09/10 |
29/09/10 |
| Dec |
08/10/10 |
29/10/10 |
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Please click here to make a payment to Koi Carp Magazine.
Thank You.
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Advertising services
■ Design and visuals
■ Copy-writing and sub-editing
■ Final edits and proofing
Tell potential customers the full story by supporting your advertising campaign with a professionally created, editorial-style advertorial promotional feature. Ask your Account Manager for more details
On-line edition
■ Website links
■ Email links
■ Rich media capabilities
■ Creative interactivity
Koi carp is now available online, anywhere, anytime. A link from our website delivers enquiries directly to your own website. Links and rich media – from £25 per link
Design services
■ Team of professional graphic designers
■ Media and marketing specialists
■ Full consultation and design advice
■ Copyright options
With an understanding of our readers’ aspirations, the team will create advertisements that produce effective response whilst enhancing your brand.
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| Koi Carp Magazine Advertising Rates |
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| Display |
1 Mth |
6 Mths |
12 Mths |
| Double Page Spread |
£2,000 |
£1,600 |
£1,200 |
| 1 Page |
£1,300 |
£1,170 |
£ 960 |
| 1/2 Page |
£ 900 |
£ 700 |
£ 550 |
| 1/4 Page |
£ 700 |
£ 495 |
£ 295 |
| 1/8 Page |
£ 195 |
£ 165 |
£ 145 |
| Classified |
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| Display ads pcc (Min 3cm) |
£75 |
£60 |
£55 |
| Koi Shop Directory * |
£30 per month or (£300 pa paid on invoice) |
| Lineage price per word .70p min £10.00 per month |
| Please call us to discuss advertorial & sponsorships opportunities. |
| * Adverts appear both inside magazine and online |
| All prices are exclusive of VAT. |
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| www.koi-carp.com Advertising Rates |
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| Banner Ads |
£75 |
£65 |
£55 |
| Button Ads |
£25 |
£20 |
£15 |
| Skyscraper Ads |
£115 |
£100 |
£85 |
| Rich Media Ads |
POA |
POA |
POA |
| Channel Sponsorship |
POA |
POA |
POA |
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| www.nishikigoi.co.uk Advertising Rates |
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| Banner Ads |
£75 |
£65 |
£55 |
| Button Ads |
£25 |
£20 |
£15 |
| Skyscraper Ads |
£115 |
£100 |
£85 |
| Rich Media Ads |
POA |
POA |
POA |
| Channel Sponsorship |
POA |
POA |
POA |
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Please call us to discuss your requirements
on 00 44 1202 747724
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| Double Page Spread |
Bleed |
303 x 426 |
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Trim |
297 x 420 |
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Type |
270 x 400 |
| Full Page |
Bleed |
303 x 216 |
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Trim |
297 x 210 |
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Type |
270 x 190 |
| Half Page - Landscape |
Bleed |
148 x 216 |
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Trim |
145 x 210 |
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Type |
132 x 190 |
| Half Page - Portrait |
Bleed |
303 x 106 |
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Trim |
297 x 103 |
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Type |
270 x 91 |
| Quarter Page |
Type |
132 x 91 |
| Sixth Page |
Type |
85 x 91 |
| Eighth Page |
Type
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65 x 91 |
All measurements are in millimetres
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TERMS AND CONDITIONS FOR ACCEPTANCE OF ADVERTISEMENTS.
1. Boys Toys (UK) Ltd ("The Publishers") reserves the right to refuse publication of any advertisement without notice or explanation. In these terms the word "Advertiser" shall be construed to include any person or organisation placing an advertisement on behalf of another.
2. Guarantee of insertion cannot be given and the Publishers shall not be liable for any loss or damage caused by any error or inaccuracy in the printing of an advertisement or by the total or partial failure (however caused) of publication or distribution of any publication in which an advertisement is scheduled to appear. In no case shall the total liability of the Publisher for any misprint, error or emission exceed the price charged by the publisher for that advertisement.
3. Advertisements will be accepted only on the express condition that the Advertiser warrants that the advertisement does not in any way contravene any existing legislation and in particular the Trade Descriptions Act, 1968, and the Consumers Credit Act, 1974.
4. Claims for any error or inaccuracy in the printing of an advertisement must be made within 10 days of publication to the accounts department.
5. No liability is accepted for any loss or damage alleged to have arisen through delay in forwarding replies to Box numbers, however caused, nor for the loss or damage to any artwork supplied.
6. Advertisers are requested to check their advertisements after the first insertion. The Publishers will not be responsible for any errors or subsequent insertions which have not been advised to them in writing.
7. Cancellation must be advised in writing, 6 weeks prior to date of copy deadline date.
8. All rates quoted are subject to VAT at the rate currently in force at the time the advertisement appears.
9. Should the rate for advertisements be altered the price for remaining insertions shall be revised accordingly or the Publishers shall have the right to cancel the unexpired portion of the order.
10. Unless agreed otherwise in writing by the Publishers the terms of payment for credit accounts are 28 days net from date of invoice.
11. Any discount which the Publisher may have agreed with the Advertiser shall be forfeited in the event of failure by the Advertiser to meet the above credit terms.
12. In the event that the publisher closes a customer’s account, for what ever reason, the account must be settled immediately.
13. Advertising agency commission will be allowed to those Advertisers recognised by PPA but shall not exceed 10 per cent and will be subject to the terms of that recognition. The commission will not be allowed if the advertising agency fails to meet the agreed credit terms.
14. The Advertiser agrees to indemnity both the Publisher in respect of all costs, damages or other charges falling upon The Publisher or any of the companies within The Group as the result of legal action or threatened legal action arising from the publication of the advertisement
15. The placing of an order for an advertisement shall amount to acceptance of these Terms and Conditions and any condition placed on an order by an Advertiser shall be null and void insofar as it conflicts with them.
16. Copyright in advertisements produced wholly or partially by the Publishers belong to the Publishers. Advertisers may not reproduce such advertisements without the Publisher's consent.
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You are in good company with Koi Carp, here is a random selection of outlets where our magazine was purchased in the last twelve months.
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