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Media Kit 2010

A complete marketing package for koi businesses both online and on paper.

Call us now on 01202 747724. If you would like us to call you please click here.
Introduction

Since its launch in 1995, Koi Carp has maintained its position as a market leader. Respected around the world as the original professional magazine for koi keepers, we have gon from strength to strength.

Koi Carp gives our loyal readership up to the minute news, breeder profiles, a comprehensive directory, informative and entertaining articles from the beginner to the koi expert. Combined with the highest quality of photography, editorial and reproduction, this makes Koi Carp the best vehicle to promote your koi business.

Koi Carp magazine is published every month throughout the year and is distributed across the UK through all major newsagent chains, including WHSmith, specialist retailers and via subscription. Koi Carp is proactively promoted in a constant effort to increase distribution and attract new people to this wonderful hobby.

Koi Carp also has a worldwide distribution with magazines sold in 32 different countries; notably USA, Canada, South Africa, Belgium, Germany amongst others.
www.nishikigoi.co.uk

  • Over 6,346 unique users visit each month

  • Over 1.5 million page views each month

  • 4,781 members signed up for email notification when new koi listed

  • Up to 120 new members signing up each week
Demographics - Koi Carp magazine

1,964 readers completed our survey between 1st June 2008 and 5th Jan 2009. It is clear our readers are better paced to continue enjoying their hobby, with higher disposable incomes, with a real passion and enthusiasm for nishikigoi.

  • High earners, with 73% earning over £34,000 per year, and 35% well over £45,000
  • In careers, with 72% doing professional office work
  • 68% are prepared to travel over a 150 miles to find the right koi for their collection, a further 18% are saving for trip to visit Japan.
  • Big spenders, with 64% spending over £4,500 on their hobby last year, and 14% spending over £12,000
  • Unique audience, since 82% do not read any other fish keeping magazine
  • Avid readers, with 62% keep back issues for future reference
  • 76% own an aquarium
  • Koi Carp magazine influences it readers 88% said it did
 

2010 Deadlines
  Artwork On Sale Date
Jan 13/11/09 01/12/09
Feb 11/12/09 05/01/10
March 11/12/09 02/02/10
April 05/02/10 01/03/10
May 09/03/10 29/03/10
June 07/04/10 28/04/10
July 05/05/10 28/05/10
Aug 08/06/10 29/06/10
Sept 07/07/10 28/07/10
Oct 06/08/10 27/08/10
Nov 08/09/10 29/09/10
Dec 08/10/10 29/10/10
More Bang for your Buck

Advertising services
■ Design and visuals
■ Copy-writing and sub-editing
■ Final edits and proofing
Tell potential customers the full story by supporting your advertising campaign with a professionally created, editorial-style advertorial promotional feature. Ask your Account Manager for more details

On-line edition
■ Website links
■ Email links
■ Rich media capabilities
■ Creative interactivity
Koi carp is now available online, anywhere, anytime. A link from our website delivers enquiries directly to your own website. Links and rich media – from £25 per link

Design services
■ Team of professional graphic designers
■ Media and marketing specialists
■ Full consultation and design advice
■ Copyright options
With an understanding of our readers’ aspirations, the team will create advertisements that produce effective response whilst enhancing your brand.
Advertising Rates

 Koi Carp Magazine Advertising Rates  
Display 1 Mth  6 Mths 12 Mths
Double Page Spread £2,000 £1,600 £1,200
1 Page £1,300 £1,170 £  960
1/2 Page £  900 £  700 £  550
1/4 Page £  700 £  495 £  295
1/8 Page £  195 £  165 £  145
Classified      
Display ads pcc (Min 3cm) £75 £60 £55
Koi Shop Directory * £30 per month or (£300 pa paid on invoice)
Lineage price per word .70p min £10.00 per month
Please call us to discuss advertorial & sponsorships opportunities.
* Adverts appear both inside magazine and online
All prices are exclusive of VAT.
   
 www.koi-carp.com Advertising Rates  
Banner Ads £75 £65 £55
Button Ads £25 £20 £15
Skyscraper Ads £115 £100 £85
Rich Media Ads POA POA POA
Channel Sponsorship POA POA POA
       
 www.nishikigoi.co.uk Advertising Rates  
Banner Ads £75 £65 £55
Button Ads £25 £20 £15
Skyscraper Ads £115 £100 £85
Rich Media Ads POA POA POA
Channel Sponsorship POA POA POA
Please call us to discuss your requirements

on 00 44 1202 747724

Koi Carp Magazine Advertising Specifications (mm)  
Double Page Spread Bleed 303 x 426
Supplied as seperate pages Trim 297 x 420
  Type 270 x 400
Full Page Bleed 303 x 216
  Trim 297 x 210
  Type 270 x 190
Half Page - landscape Type 132 x 190
Half Page - portrait Type 270 x 91
Quarter Page Type 132 x 91
Sixth Page Type 85 x 91
Eigth Page Type 65 x 91
     
     
     
     

 
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Distribution

You are in good company with Koi Carp, here is a random selection of outlets where our magazine was purchased in the last twelve months.
 
mace
waterstones